Danielle Bottari Cohen is an experienced global business professional, with a deep understanding of Business Strategy & Intelligence. Danielle is known as a strong client business partner with a reputation for driving innovation and investment. Having spent time on the agency, sales, and client side of the business, she is both a skilled negotiator and a closer with proven business development skills. As Chief Operating Officer for Merchant Advocate, Danielle oversees all operations, marketing, product development and business strategy.

Previously, Danielle worked as Senior Vice President at MediaVest, where she was the Director of the Shopper Marketing team and of Team Walmart’s Retail Strategy & Intelligence Team. She oversaw the design and development of strategic programs and partnerships for Walmart’s Category Marketing teams and leads MediaVest’s Retail Development Kit (RDK) initiatives. Danielle also led MediaVest’s Shopper Marketing practice, working with Coke, Mondelez, Heineken and P&G to name a few.

Danielle’s team was responsible for designing Human Experiences based in actionable insights. Working across multiple brands and disciplines, the Shopper Marketing team plans and buys all media including focused expertise in digital, social, and mobile. Danielle also held positions as Chief Operating Officer for Max Custom Media & Partner Group Director for MindShare Worldwide. She obtained her BA from the University of Vermont. She is married with three beautiful daughters and a dog.